OMD has picked up the media account for Cairn Homes, one of the country’s top house-building firms following a competitive pitch.
According to Ruchika Hassan, director of marketing and sales at Cairn: “Home-buyers in Ireland today, particularly first-time buyers, undertake an incredible amount of research before they purchase or even actively start looking for a new home. Cairn is an innovative, design-led homebuilder and a relatively new brand name in the residential property market, so ensuring that we connect with potential customers at the time when and where they start researching is vitally important to us. Marketing performance is a very important element of our growth plans and we look forward to working closely with OMD at this time when our own business is scaling significantly.”
Tim Griffiths, Managing Director of OMD, adds: “OMD is delighted to become a business partner of Cairn, a homebuilder whose ambition and approach is very impressive and we see them as being a very exciting partner of our agency. Together we will help to grow the Cairn brand and its direct and digital presence in the years ahead.”