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    Vhi Healthcare Katherine – Publicis Dublin

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    Publicis Dublin create another outstanding campaign in the health insurance category with their latest spot ‘Katherine’ for Vhi Healthcare. Creative team Carol Lambert, Ronan Nulty and Neil Hanratty place huge importance in showing real empathy for Katherine’s cancer experience. “It’s important for us to bring to life why Vhi Healthcare is Ireland’s leading health insurer in a truthful and reassuring way”, says Carol Lambert, “Using real stories from people who have benefited from the brand is very powerful. It truly brings to life our endline, ‘When you need us, we’re there.”

    This moving film combines beautiful animation and live action allowing for Katherine’s story to be told with warmth and sensitivity. The agency chose Piranha Bar to film and animate each spot. Publicis Dublin has developed a partnership with Vhi Healthcare for a number of years, yielding incredible results.

    Credits:

    Agency: Publicis Dublin
    Brand: Vhi Healthcare
    Product: Vhi Healthcare
    Title: Katherine
    Client: Adam Bacon, Marie Collier, Sarah Brazil
    Creative Director:  Carol Lambert
    Art Director: Carol Lambert, Neil Hanratty
    Copywriter: Ronan Nulty
    Production Company: Piranha Bar
    Sound: Mutiny
    Music: Denis Kilty
    Agency Producer: Niamh Skelly
    Client Service Director: Geraldine Jones
    Account Director: Rebecca Clarke
    Account Manager: Kate McKenna