Karleen Smyth has been appointed as senior activation director with Boys and Girls with a brief to head up the agency’s experiential business and work with existing and new clients in planning and executing experiential event-related services.
Smyth is a co-founder of Twigged Creative, a boutique events agency that provided an ideal platform to showcase her skill at events and activations. Prior to this she spent a number of years working with Lindsey Holmes Publicity (LHP) on a series of high profile projects and artists in the entertainment industry. While at LHP her accounts included Electric Picnic, Forbidden Fruit festival, Limerick City of Culture, RTE, and a long list of music gigs from Ennio Morricone to Leonard Cohen and Blur.
Clients of Boys and Girls include Three Mobile, Digicel, Dulux and Ulster Bank.