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APMC To Host Shopper Marketing Seminar

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The Association of Promotional Marketing Consultants (APMC) will host a breakfast seminar on shopper marketing in the Marker Hotel next week on Thursday 20th.

Featuring two speakers, the breakfast seminar will cover different aspects relating to shopper marketing.  Martin Smith, Chief Strategy Officer, Geometry Global will speak about “The Importance of the Human Touch for Shopper Marketing in a complex and tech-enabled World”. Smith has over 20 years’ experience as a strategist and agency leader helping create effective and award-winning campaigns in every communications discipline.

CEO of Engage Consultants, Ireland, Stephen Rust will also speak at the session and will address “Insights needed for effectively engaging our Target Shoppers”. Rust has over 15 years of experience in delivering and embedding consumer and shopper insights into the hearts of organisations. He has also held a number of senior positions in the area of category marketing and consumer and shopper insights with companies such as Kerry Foods, Diageo and eircom.

The session will kick off with registration tea/coffee at 7.30am, first speaker at 8am finishing with a Q&A session by 10am. Tickets are available by emailing karen@apmc.ie and cost €50 per person/ €130 for 3 for APMC members, €65 each for partner members and €95 per person for non-members. Spaces are limited so early booking is recommended.

For further information visit www.apmc.ie