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The Lowdown:

ŠKODA cars might not be made in Ireland, but they’re certainly designed with Irish drivers and roads in mind.

This 30-second spot, ŠKODA’s second in the Made for Ireland series, once again does away with the pretenses of the hyper stylized international car commercials and refreshingly explores the realities of driving in Ireland. Sometimes it’s loud. Sometimes it’s chaotic. But one thing’s for sure – it’s never boring.

The commercial features ŠKODA’s brand new range, including the 7-seater KODIAQ and was directed by Richie Smyth of Pull the Trigger Productions.

Credits:

Client / Advertiser – ŠKODA Ireland
Creative Agency – Boys and Girls
Executive Creative Director – Rory Hamilton
Creative Director – Laurence O’Byrne
Copywriter – Kris Clarkin
Art Director – Rebecca McNally
Margaret Gilsenan – Planning Director
Business Director – Sarah Sherry
Account Manager – Sorcha Brady
Agency Producers – Derek Doyle & Sarah Chadwick
Production Company – Pull The Trigger
Director – Richie Smyth
Executive Producer – Maxine Brady
Producer – Glen Collins
Post Production – Screen Scene
Sound Design and mix – Steven Maher, Mutiny