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OH IT’S ON – Publicis


Today FM have launched a major new brand campaign devised and created by Publicis Dublin.

With the campaign concept of ‘Oh it’s On’, the TV ad features popular Today FM faces Ian Dempsey, Mario Rosenstock, Dermot & Dave, Al Porter, Matt Cooper and Louise Duffy. The presenters can be seen ‘taking on the trolls’ and challenging negative social media comments.

The TV ad was directed by Irish man Finn Keenan in Ardmore with Dublin production House, Motherland.  The music track featured in the TV ad is ‘Show me the Weight’ by Irish band, The Hot Sprockets.

Publicis Dublin created 40 sec TV, digital, outdoor and print.

View the full 40 second TV ad here: Oh it’s On


Brand: Today FM
Product: Today FM
Title: OH IT’S ON
Agency: Publicis Dublin
Art Director: Dan O’Neill
Copywriter:  Luke O’Reilly
Creative Director:  Ger Roe
Director: Finn Keenan, Motherland
Photography:  Leo Byrne
Sound: Will Farell
Retouching: Dan O’Neill
Agency Producer: Niamh Skelly
Account Director: Karen Austin
Client: Roisin Reilly, Keith McCormack