A total of 88 ICAD awards were presented at the annual Institute of Creative Advertising & Design (ICAD) awards ceremony with more gold bells than ever before.
A total of 550 entries were received across a range of display, innovation, film, design and craft categories with the winning work representing the highest standard of creativity in Irish advertising and design.
A total of 49 bronze bells, 28 silver bells and 19 gold bells were handed out on the night in the ICAD’s new awards night venue, Number 22 in Dublin. This year saw the most gold-winning work ever awarded, beating last year’s record of 7, with gold bells awarded to the following:
- Target McConnells ‘Witness History’ campaign for An Post
- Publicis ‘Gorilla’ trade advertisement for TABS, the advertising benevolent society Publicis ‘Go See the Folks’ campaign for Iarnrod Eireann
- Boys and Girls and Studio AKA for ‘The Girl and the Cloud’ animation for Three Ireland
- Irish International ‘Crashed Lives Gillian Treacy’ campaign for the RSA
- Detail Design Studio ‘Production Catalogue’ for the Irish Film Board
- Pony ‘End’ in the book and exhibition design categories, a collaborative project with Dublin photographer Eamonn Doyle.
Speaking of this year’s awards, Elaine McDevitt Managing Director, ICAD: “It’s always an honour to see how much sheer grit and determination is given to the execution of a great idea and it’s that determination and hard work that we’re celebrating tonight. As ICAD approaches its 60th year, it’s clear to see from the work awarded how far the industry has come. There is a breadth of creativity at the highest standard. Congratulations to all involved.’”
Best Client and Newcomer
Each year, two special ICAD awards are commissioned – a client award for the client deemed to have best supported and encouraged creative excellence and a Greenhorn award for a talented newcomer to the industry.
The 2017 Greenhorn award was won by composer Denis Kilty who also won a silver bell for his music score for Three Ireland’s ‘The Girl and the Cloud’. The 2017 Client Award was awarded to the Road Safety Authority.
The most awarded agency on the night was Boys and Girls advertising which took home a total of 19 bells. Other winning advertising agencies and design studios include Atelier David Smith, Chemistry, Detail. Design Studio, In the Company of Huskies, Irish International BBDO, Publicis, Pony, Target McConnells, Slater, and Workgroup.
The winning work is available to view on www.icad.ie.
Speaking about the nine bells that Boys and Girls walked away with on the night, Pat Stephenson says: “We’re delighted to have had such a successful night at the ICAD’s – it’s an honour to be recognised as a powerhouse of Irish creativity. But the even bigger reward for us as agency is that the diversity of our wins illustrates a point that goes to the heart of our DNA.”
“Our mantra is ”Great Work, Works” and it’s one that acts as a benchmark for the quality of material that leaves our office. Whatever the size of the brief, our creativity doesn’t just peak with one client or one medium – it applies everywhere and across the board.”