David Meikle, author of the forthcoming book How to Buy a Gorilla is the speaker at the next AAI Toolkit Seminar which takes place on May 23 in the offices of Core Media in Dublin.
According to the AAI, only 4% of ads breakthrough the clutter like the famous Cadbury’s Gorilla campaign and Meikle will examine why it has been so difficult for many brands to develop such powerful advertising and how to radically improve your chances of developing breakthrough advertising for your brand.
Meikle’s career in marketing communications spans more than two decades during which time he has worked with two of the world’s largest advertising networks in Grey Advertising and Ogilvy and Mather, working for some of the biggest brands and brand owners including Unilever, Ford, GlaxoSmithKline, Nestle, American Express and BP.
In 2003 David joined Ogilvy Russia as Group Managing Director. In less than four years Ogilvy Russia had become WPP’s largest creative group in the Russian Federation, increasing agency revenues by more than 500% and client satisfaction to its highest ever levels.
Returning to the UK, he founded the marketing consultancy and intermediary, Salt Partners. While working for clients such as the Post Office, Bayer, BMI Healthcare and several leading creative and media agencies, he developed the strategic framework that would become The Monkey House and wrote his first book: How to Buy a Gorilla renaming his business after the book in 2017.
The event kicks off at 8.30am and concludes at 10.00am.
To book a ticket, click HERE
