Home Campaigns Toddlebox #YOTO – Chemistry

    Toddlebox #YOTO – Chemistry

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    Got a 1-3 year old in your crew? Welcome to the hood… Toddlerhood!

    #YOTO (or You Only Toddle Once) is a rap by toddlers all about their unique developmental and nutritional needs. This innovative film merges the worlds of hip hop and toddlerhood and blends advanced CGI technology with live-action to show toddlers in a way nobody has ever seen before.

    The aim of the campaign is to establish Toddlerhood as an important developmental stage that requires public recognition and support through education. It drives viewers to Toddlebox.ie, an amazing resource from Danone ELN that helps parents make the most of this important stage.

    This colourful campaign will run across digital, social and TV.

    Credits:

    Agency: Chemistry
    Client: Toddlebox.ie
    Agency Producer: Fiona McGarry
    Creative Director: Emmet Wright
    Art Directors: Robert Boyle & Edel Quinn
    Copywriters: Laura Fitzgerald & Kathryn Murphy
    Client Service Director: Dee Gunning
    Planning Director: Sinead Cosgrove
    Senior Account Manager: Mags O’Reilly
    Account Executive: Orla Kennedy
    Production Company: Piranha Bar
    Director: Richard Chaney
    Producer: Doireann de Buitléar
    Music: Dunk Murphy
    Editing: Jamie Fitzpatrick, Damien McDonnell, Andrew Teggin
    Lead 3D: Sam Boyd
    Additional 3D: Cormac Kelly
    3D Animators: Sam Boyd & Mark Shaw