Target McConnells has picked up the strategic and creative account for Safefood’s childhood obesity public health drive. The campaign, an island of Ireland initiative, will focus on increasing awareness among all parents and families, of the health risks surrounding childhood overweight and obesity.
Target McConnells Managing Director, Abi Moran, says, “From the beginning, we were really focused on understanding the motivations of the parents and families Safefood want to speak to. Creating ideas that people talk about, that affect and reflect culture is what we strive to do. We’re really looking forward to making a real difference in Irish attitudes and behaviours around childhood weight and health.”
Safefood’s Director of Marketing and Communications Fiona Gilligan, says, “We’re looking forward to working with Target McConnells on this campaign and we will continue to support, engage and empower parents who are critical to tackling this challenging public health issue.”
The first phase of the Safefood Childhood Obesity drive is due to launch later this year.