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PML Gets Smart with New OOH Campaign

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A new OOH campaign from PML Group places the communications channel at the heart of Dublin city life and highlights the potential for OOH formats to play an important role as the development of the nation’s capital as a smart city continues apace.

The OOH specialist agency, part of the Posterscope Global Network, cites urbanisation and connectivity as key themes in modern life and has taken the opportunity to remind the advertising community of the central role that OOH plays in our major cities.

According to Colum Harmon, marketing director at PML Group ‘Technology is integrating the digital and physical worlds and OOH has an unmatched ability to enhance the impact of digital and mobile marketing in the physical world. As our cities grow and connectivity becomes more and more widespread the opportunities for OOH to bridge the physical to the online will greatly increase.

‘Even from the point of view of population growth, employment growth, commuting, socialising and shopping, OOH has a huge role to play. And as the digitisation of the medium continues apace, we expect opportunities to combine civic information, entertainment and advertising will emerge’.

PML Group’s ‘heart of the city’ campaign is currently active in Dublin across a range of transport, static and digital OOH formats.