Simon Geraghty has been appointed as strategy director at IPG Mediabrands.
With extensive industry experience on both the client and agency side, including stints at Initiative, Carat and O2, where he worked in planning and marketing, he will work with a range of clients including the likes of Tesco, Zurich Insurance, Johnson & Johnson, Rabo Direct, Valeo Foods and the National Dairy Council. He is also the founder of award-winning DotDash.ie, the digital marketing and design business.
“The media landscape is becoming increasingly complex and complicated. Clients are now faced with ever increasing opportunities that promise so much potential. However, trying to navigate through them and deciding what’s viable or not is a major challenge. That’s why we’re delighted to welcome Simon’s expertise – the combination of a forensic and strategic mind, astute commercial sense and a belief in the necessity of embracing the new such as always on targeted activity are just the qualities we need for client counsel and the growth and development of IPG Mediabrands in Ireland,” says Eamon Fitzpatrick, MD of IPG Mediabrands.