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Britvic Appoints New Agencies to Roster

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Britvic Ireland has appointed a number of new agencies to its roster including Target McConnells which will manage the Ballygowan brand and Havas which will manage the Club Orange and Miwadi brands.

Britvic’s below the line services will be managed by Mixtape Marketing and the Marketing Hub while Oliver Marketing Ireland will continue to manage Britvic’s in-house artwork and print division for all brands.

Britvic’s below the line services will be covered by Mixtape Marketing and the Marketing Hub while Oliver Marketing Ireland will be retained as their in-house Artwork and Print Management Agency across all our brands.

The appointments follow a very competitive pitch process following a strategic decision from Britvic to reform its agency ecosystem. The pitch process included all incumbent agencies on each brand.

According to Leonie Doyle, marketing director at Britvic Ireland: “We are delighted to welcome Havas and Target McConnells on board and look forward to working together and continue the great work which has been done. I would like to thank Chemistry and TBWA for the great work they have done with the brands. We have worked with both agencies for many years and they have been strong partners for us in our growth and we are very grateful. As our market dynamics continue to shift, we need to ensure that we have the right strategic partners in place to take us into the next phase of our business and to ensure we continue to deliver brilliant creative work.”