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Wake Up – TBWA\Dublin



Agency: TBWA\Dublin
Creative Director: Adam Crane
Copywriter: Alan Byrne
Account Director: Karen Muckian
Account Manager: Amy Satelle

Agency Producer: Onagh Carolan
Production Company: Sweet Media
Director: Dave Tynan

Executive Producer: Andy Bradford
Post-Production: Screen Scene
Edit: Tom O’Flaherty
Grade: Gary Curran
Sound: Mutiny
Sound Engineer: Paul Lynch
Insights & Strategy: The Youth Lab

The Lowdown:

Dave Tynan directs Electric Ireland TV advert that calls on Ireland to ‘Wake Up’

Acclaimed IFTA-winning Irish film director Dave Tynan has created a new TV advert for Electric Ireland, to support its sponsorship of Darkness into Light by Pieta House. Titled ‘Wake Up’, the advert is to complement ‘The National Wake Up Call’; a rallying cry to the people of Ireland to ‘Wake Up’ to the critical issue of suicide and self-harm in Ireland. Electric Ireland’s campaign will incorporate TV, online video, radio, social media and native content for the month of April.

Electric Ireland is a proud partner of the Darkness into Light event, which is the most vital component of Pieta House’s fundraising calendar and takes place on May 6th throughout Ireland.

Find out more about how to Wake Up and walk from Darkness Into Light with Electric Ireland and Pieta House at facebook.com/ElectricIreland | twitter.com/ElectricIreland #DILWakeUp