Home Campaigns Ad of the Week Ad of the Week: Nissan Micra – In The Company Of Huskies

    Ad of the Week: Nissan Micra – In The Company Of Huskies

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    The Lowdown:

    The concept behind this ad was inspired by people’s preconceptions of the older Nissan Micra, and how these preconceptions resulted in it being prematurely judged as a car that should be cast aside. The all-new Nissan Micra, however, is not a car you should mess with; it’s a leader in style, technology and innovation — however we knew people’s perspectives would still need to be changed. We wanted to tell a story about defying preconceptions, in a way that Nissan Ireland had not done before.

    Our ad also showcases some awesome Irish talent, including Dermot Malone, an Irish commercial director and of course, the star Isabel Lehane – who is a competitive Tae Kwon Do fighter, rumoured to be taking part in the upcoming World Championships.

    Credits:

    Creative Agency: In The Company Of Huskies

    Creative Director: Damian Hanley
    Copywriter: Huskies Nissan team
    Art Director: Huskies Nissan Team
    Group Account Director: Rohit Verma
    Account Director: Nessa Van Rooyen
    Account Manager: Mark Toal Lennon
    Account Executive: Amar Jacob
    Production Manager: Ciaran Walsh
    Producer: Brian Daly
    Social Media Manager: Jenny Claffey

    Production Agency: Banjoman Films

    Director: Dermot Malone
    Producer: Matt D’Arcy
    Editor: Tony Kearns
    Grade: Kai Van Beers (MPC London)
    Sound: Will Farrell (Screen Scene)
    Post-Production: MPC London
    Executive Producer: Pat Hinkson

    Media Agency: Mediavest

    Client Director: Gemma Gilmore
    Senior Client Manager: Christina Crowley
    Client Associate: Lynn Callan
    Digital Planning Director: Stuart Matthews
    Senior Digital Client Manager: Emmet O’Fearghail
    Digital client associate: Leah McDonough

    Performance Media Manager: Elizabeth Salgado
    Performance Media Executive: Edgar Custa