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Hailo changes to mytaxi

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Credits:

Media Agency: Vizeum
Chief Strategy Officer: Dave Winterlich
Business Director: Conor Murphy
Snr Account Manager: Caroline Shesgreen
Account Executive: Eileen Murphy
 
Creative Agency: Guns or Knives
Art Director: Barry Sweeney
Copywriter: Jack Robertson
Creative Director: Shane O’Brien
Client Service Director: Roisin Field
Account Director:Katherine Shiels
Account Manager: Eavan Fallon
Account Executive: Andy Williams
Senior Finished Artist: Gerry Cole
Production Manager: Willie Byrne
Director of Innovation: Paul Hughes
Strategist: Sarah Walsh
Producer: James Scally

The Lowdown:

In its four years Hailo established itself as one of the country’s most loved brands. However, 2016 brought a merger with Europe’s biggest taxi app, mytaxi. With an impending rebrand on the horizon, consumers were going to have to wave goodbye to Hailo.

The marketing team knew that consumers weren’t going to be happy about the change, especially with a brand they held so dearly. So this March, along with creative agency Guns or Knives and media agency Vizeum, they launched a campaign designed to tackle consumer sentiment head-on, put their dismay at ease and have a little fun in the process.