Friends First have enjoyed great success with its Investments range. Across a range of categories it came number 1 with its funds. This is a result of focusing on the long term to better serve their customers needs. The TV commercial is part of a marketing campaign across out of home, online display and direct marketing with the simple message that, just like friendships, the most rewarding investments grow over time.
The commercial sees two men enjoying a quiet afternoon in their pub. One receives a text message which breaks him into gales of laughter. It soon becomes apparent the man next to him is his friend and they share the joke before returning back to the comfortable silence of a long standing friendship.
Agency: Owens DDB
Advertiser: Friends First
Creative Team: Brendan O’Reilly/Michael Creagh
Agency Producer: Brendan Diggin
Account Director: John Gildea
Production Company: Hot Sauce Productions
Director: Enda McCallion
Producer: Aidan Sheeran
Post Production: RayGun