DDFH&B has appointed Aoife Moore as its new managing director. Moore was headhunted from rival agency Rothco where she was business director of the agency for the past eight years.
During this time she worked across many of Rotcho’s key accounts including Heineken, Dublin Bus, Meteor, Tesco and Dublin Bus.
Moore started her career with Irish International where she worked for nearly two years before joining Publicis Dublin as an account director.
She will now work alongside DDFH&B’s group CEO Miriam Hughes and her appointment coincides with the transfer of the eir account from DDFH&B to Rothco after it was awarded to the agency following a prolonged pitching process in which it did not take part.
In a separate appointment, DDFH&B has also hired Matt Mooney from the Core Media-owned Radical where he has worked for the past five years, most recently as business director – creative planning.