The Lowdown:
Aldi want to get more kids involved in rugby, through programs like Aldi Play Rugby. So this Six Nations, advertising agency Boys & Girls decided to really get kids involved in rugby, by creating a rugby TV programme for kids…starring kids…shot live…over eight weeks. Sure, what could possibly go wrong…
Hosted by Barry Murphy, The Aldi Kids Rugby Panel saw Aldi broadcast a total of twenty live ads over the course of the Six Nations. Every matchday, Barry was joined in-studio by three expert panellists; Donncha (7), Dylan (8) & Charlotte (9) and out-and-about was roving reporter, Charlie (9).
There were highs, there were lows, there were tears, there were tantrums – but once the creatives got themselves together, there was a mammoth campaign that got more than just the kids talking.
Credits:
Agency: Boys & Girls
Executive Creative Director: Rory Hamilton
Art Director: Mikey Fleming
Copywriter: Eoin Conlon, Sam Moorhead
Head of Digital: Shane Casey
Agency Producer: Derek Doyle, Sarah Chadwick
Business Director: Sarah Sherry
Account Manager: Sorcha Brady
Strategic Planner: Margaret Gilsenan
Senior Digital Strategist: Aoife Murphy
Director: Maurice Linnane
Production: Playmaker
Producer: Ciaran O’Hara
Assistant Producer: Pauric Owens
Casting Director: Dolores Comerford
Commercial Director RTE: Geraldine O’Leary
Creative Media Solutions Manager RTE: Gavin McAuliffe
Production Planning and Resource Manager RTE: Ronan MacDonald
Client: Aldi Ireland
Marketing Director: Rita Kirwan
Advertising Manager: Niall Tracey
Sponsorship manager: Rob Hyland
