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    The Aldi Kids Rugby Panel – Boys & Girls

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    The Lowdown:

    Aldi want to get more kids involved in rugby, through programs like Aldi Play Rugby. So this Six Nations, advertising agency Boys & Girls decided to really get kids involved in rugby, by creating a rugby TV programme for kids…starring kids…shot live…over eight weeks. Sure, what could possibly go wrong…

    Hosted by Barry Murphy, The Aldi Kids Rugby Panel saw Aldi broadcast a total of twenty live ads over the course of the Six Nations. Every matchday, Barry was joined in-studio by three expert panellists; Donncha (7), Dylan (8) & Charlotte (9) and out-and-about was roving reporter, Charlie (9).

    There were highs, there were lows, there were tears, there were tantrums – but once the creatives got themselves together, there was a mammoth campaign that got more than just the kids talking.

    Credits:

    Agency: Boys & Girls
    Executive Creative Director: Rory Hamilton
    Art Director: Mikey Fleming
    Copywriter: Eoin Conlon, Sam Moorhead
    Head of Digital: Shane Casey
    Agency Producer: Derek Doyle, Sarah Chadwick
    Business Director: Sarah Sherry
    Account Manager: Sorcha Brady
    Strategic Planner: Margaret Gilsenan
    Senior Digital Strategist: Aoife Murphy
    Director: Maurice Linnane
    Production: Playmaker
    Producer: Ciaran O’Hara
    Assistant Producer: Pauric Owens
    Casting Director: Dolores Comerford
    Commercial Director RTE: Geraldine O’Leary
    Creative Media Solutions Manager RTE: Gavin McAuliffe
    Production Planning and Resource Manager RTE: Ronan MacDonald
    Client: Aldi Ireland
    Marketing Director: Rita Kirwan
    Advertising Manager: Niall Tracey
    Sponsorship manager: Rob Hyland