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#getstuffed

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The Lowdown:

Dr.Oetker brand Chicago Town ran a tongue-in-cheek “#getstuffed” campaign in cycle 5 on both Luas Red Line and bus shelter formats. The campaign creative featured various slogans aimed at the product’s target audience such as “tell the lads to get stuffed” and “tell your girlfriend to get stuffed”, taking a clever slant on their stuffed pizzas.

The campaign was booked with JCDecaux by media agency PHD and outdoor specialist PML. The creative was produced by LIFE agency, while the creative adaptation was looked after by Insight Marketing.