Electric Media has announced that it is to represent maven46.com, an editorially led, data-driven fashion, beauty and lifestyle platform and content creation studio.
Established in 2015, maven46 was co-founded by Tanya Grimson and Agata Stoinska who have 26 years combined experience in the creative and publishing industry.
With 155,000 unique users on-site in Ireland and a reach of 1.2million Irish women across their platforms, it is scaling to become a force in the fashion industry as well as a premium advertising platform with true reach into the female market.
According to Tanya Grimson, Co-Founder of maven46: “We at maven46 are very much looking forward to working with Electric Media to execute innovative and first to market campaigns for Ireland’s leading brands. As one of Ireland’s first curated, data driven and shoppable platforms we’ll continue to deliver truly interactive campaigns achieving the exceptional level of engagement the editorial on our site achieves and we believe our new partnership with Electric Media is the right natural progressive step to excel the growth trajectory of maven46 in 2017.”
Megan O Riordan, deputy MD of Electric Media adds: “maven46 reaches women at the point of influence, and with one click the platform connects the consumer from viewing a fashion video to adding an item to a shopping basket. With a focus on premium quality content and a leading data strategy – this is the one to watch. We are delighted to work with this ambitious team.”