Ad of the Week: Dulux Weathershield – Boys and Girls

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To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’.

Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine.

The Invincibles gave us an opportunity to tell a story that could live beyond the confines of a traditional TV commercial,” stated Creative Director Laurence O’Byrne “But even though it’s not TV, the same principles apply – find the idea, and craft it into something special.”

Credits:

Agency: Boys & Girls
Executive Creative Director: Rory Hamilton
Creative Director: Laurence O’Byrne
Art Director: Paddy Thunder
Copywriter: Eoin Conlon
Designer: Katie Kidd
Agency Producer: Sarah Chadwick
Account Director: Chris Upton
Account Manager: Alicia Coyle & Colm Halpin.
Account Executive: Allie Sheehy
Strategic Planner: Margaret Gilsenan
Head of Digital: Shane Casey
Digital Strategist: Aoife Murphy
Director: Adam Patterson
Production: Motherland / Ross Kileen, Tess Bunworth, Keith Bradley
DOP: Naryan Van Mele
Sound: Graham Newcombe
Sound Design: RayGun / Dean Jones
Music: Jon Jon Mehigan
Edit: Joe Rigby