In this month’s IMJ:
Marketing is a Powerful Force: As always, the advertising and marketing industry faces many threats. But for savvy marketers and their brands, the future also holds many opportunities according to Alan Cox, CEO of Core Media who outlines some of the group’s views in its annual “state of the nation” Outlook report.
Radio’s Big Challenge: Continuous innovation will be key to the future development of the Irish radio industry and stations will need to deliver content to audiences in ways they want to consume it, writes Adam Taylor.
The Tyranny of Positivity: The future may never be as advertised but we should temper the tyrannical power of positive thinking with a hard dose of reality, writes Gary Brown.
Fear and Loathing in Adland: There’s an unseen entity at work, talking us out of creating truly effective work. We need to trust each other more, writes Graham Stewart.
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