Home News Dublin Agency The Public House Behind IDL’s New Whiskey Brand

Dublin Agency The Public House Behind IDL’s New Whiskey Brand

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The Dublin ad agency The Public House was behind the launch this week of Method and Madness, the new whiskey brand produced by Irish Distillers Limited (IDL).

Having already worked with IDL on brands like Jameson, Redbreast and Green Spot, the agency worked closely with the company on the conception and launch of Method and Madness. The launch introduced the first four releases from Method and Madness, an umbrella brand that will unveil experimental and imaginative whiskeys created by the masters and apprentices at the IDL-owned Midleton distillery.

In addition to working on the brand, it also created a suite of print, video and social media assets for the rollout.

Based in Dublin, clients of the agency include Jameson, Redbreast, Green Spot, Paddy Power, Ryanair, JustEat.ie, Goodfella’s Pizza, Realex Payments, and Sowan’s.