Stop Targeting Kids – Wondr



Client: The Irish Heart Foundation
Agency: Wondr
Planner: Sébastien Sicot
Creative Director: Oisín Hurst
Copywriter: Roger McGrath
Art Director: Diego Tardioli
Art Worker: Robson Felicia
Producer: Alex Kenny
Producer: Shannon McCormack
Production Companies: Street Monkey / Courtyard Studios
Production Coordinator: Suzanne Morrow
Animation & Compositing: Ian Lawrence
Director: Robert James
DOP: Ray Carlin
Camera Assistant: Liam McCabe
Art Director: Sean Johnstone
Cast: Sophia McDonnell (agent / CMPR)
Cast: Amy Flood
VO: Barry McGovern
Sound Engineer: Steven Maher
Director: John Gleeson

The Lowdown:

The Irish Heart Foundation seeks 30,000 petition signatures to regulate digital marketing to children.

The Irish Heart Foundation have launched a digital campaign ‘STOP TARGETING KIDS’ to stop junk food and drink brands from targeting children. In Ireland, junk food and drink brands knowingly target kids online, at home and in schools. This targeting is partly responsible for child obesity and illness. The Irish Heart Foundation has launched a petition campaign with the ultimate goals of:

  1. Regulating online and TV marketing to kids
  2. Removing vending machines from schools
  3. Setting up a Children’s Future Health Fund

The ‘STOP TARGETING KIDS’ campaign is seeking to sign up 30,000 supporters to back its call for Government intervention to protect children’s health. This petition is the latest step in the charity’s fight to protect children from obesity following their research published last summer ‘Who’s Feeding the Kids Online’.

The new campaign is based around the use of fake sweet, crisps and cola brands to expose the unscrupulous tactics used by junk food and drinks brands. The campaign also also highlights the level of influence and the inappropriate proximity their brands have to young people, mostly without the knowledge of parents.

This campaign was planned, created and executed by WONDR.

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