With Ireland preparing to take on France in the Aviva tomorrow (February 25), Six Nations fever resumes this weekend following a brief rugby interlude.
To mark the occasion, RTÉ will screen ‘Four Days in November,’ a 52-minute fly-on-the-wall advertiser-funded programme (AFP) which was produced by Vodafone and its agency Target McConnells.
The TV programme is part of Vodafone’s estimated €15m four-year #TeamOfUs sponsorship of the Irish rugby team and tells the story of its journey from the beginning of the Autumn Series and beating New Zealand in Chicago, through three more games, culminating with the high of beating Australia.
The latest instalment follows on from the successful ‘Irish Rugby: What We Did Last Summer” which was broadcast last November which was also produced by Target McConnells and Vodafone.
“From the outset, one of the aims of the #TeamOfUs platform was to build the most interconnected team and fanbase on the planet. Through a truly collaborative approach with the IRFU, the agency has produced a must see film that really captures some of the most memorable moments in recent Irish international rugby,” says Anne Mulcahy, head of brand and communications, Vodafone Ireland.
According to Abi Moran, managing director of Target McConnells, it wanted to create something that was “culturally contagious” and would be talked about in homes and pubs across the country.
“We knew that we had something that really connected with the public when we were constantly asked ‘when’s the next one due?’. That feedback was enough to tell us that Vodafone customers and rugby fans really got behind our first #TeamOfUs programme which aired on RTE One last year. It sets up strong anticipation for ‘Four Days in November’, the new programme we have produced on behalf of Vodafone.”
“The making of the programme involved the agency travelling throughout Ireland, meeting the players, coaches and management behind the scenes and interviewing them to hear their stories. With no storyboards, no scripts, just a culturally contagious idea that Target McConnells and Vodafone wanted to see come to life, the outcome is an alchemy between fans, supporters and players that makes for compelling viewing,” she adds.
‘Four Days in November will air at 7.30pm on RTE 2 on Saturday, February 25th after the Ireland v France match.
Client: Vodafone Ireland
Agency: Target McConnells
Client – Vodafone:
Anne Mulcahy, Head of Brand and Communications
Paula Murphy, Brand Operations
Gerry Nixon, Senior Sponsorship and Engagement Manager
Paddy Carberry, Sponsorship Specialist
Agency – Target McConnells
Production Company – Target McConnells
Agency Producer – Michael Cullen
Creative Team – Karl Waters, Jamie Whelan, Bobby Byrne and Steven Mangan,
Strategy – Paul Fisher
Client Service – David Curran and Conor Thompson
Director – Alan Gilsenan
Director of Photography – Cian de Buitlear/John Sherwin
Editor – Cúán Mac Conghail