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The Lowdown:

Our task is to attract students to DBS, where they will thrive in a personal teaching and learning environment as well as a buzzing city centre location. “Success Happens Here” encapsulates this thought for school leavers and part-time students alike. This integrated campaign is being rolled out across TV, VOD, OOH, press, display and social.

Credits:

Agency: McCannBlue
Advertiser: DBS
Campaign: Success Happens Here
Client Team: Cliona O’Beirne, Eimear Kearney
Agency Account Team: Shannon Rushe, Alison Cooke, Max Grant
Senior Copywriter: Laurence Keogh
Lead Designer: Ryan Kavanagh
Graphic Animator: Jason Fitzgerald
Strategy Director: Susan Kelly
Social Media Manager: Nicky O’Flanagan