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    Chill Insurance – goosebump

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    Credits:

    Agency: goosebump
    Advertiser: Chill Insurance
    Head of Marketing, Chill Insurance: Fergal Lynch
    Creative Director: Peter Queally
    Art Director: Luke Wright
    Copywriters: Peter Queally, Luke Wright, Seán McDermott
    Managing Director: Sarah Love
    Account Director: Sarah Clinton
    Account Manager: Rian McCarthy
    Production Company: Rocket Science Productions
    Director: Declan Lowney
    Post Production: Windmill Lane Pictures
    Audio Production: Beacon Studios
    Starring: Philip Coyne, Jennifer Zamparelli

    The Lowdown:

    Research had shown that although brand awareness for Chill Insurance was high, understanding of the brand’s offering lagged behind that awareness. The solution was to develop a campaign that dramatises the Chill Insurance product proposition: ‘We’ll find the quote that’s right for you’. The campaign launched with a 30” TVC, to be followed by more commercials.