Rothco has picked up the UK creative account for the Kerry Group-owned brands Cheesestrings, Yollies and Scoffies. The account was previously held by the Publicis-owned Fallon Worldwide in London and was reported to be worth £5m when it first won the business back in 2008.
Cheesestrings is one of Kerry Group’s key consumer brands and has estimated sales of over €100m and currently is available in 11 markets across Europe.
According to Victoria Southern, Kerry Foods GB Kids Dairy Snacking marketing director, “we are delighted to have appointed Rothco as our new creative partner for our Kids Dairy Snacking Business. We are hugely excited by their brave thinking and strategic approach and look forward to taking our brand into its next chapter of growth by sparking Kids imaginations across Europe.”
“We are very excited about building on our relationship with Kerry Foods that started last year with the contract for their Dairygold business,” adds Richard Carr, managing director of Rothco.