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IMJ November 2016

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In this month’s IMJ:

Sponsorship Calling: In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland. The founding partners, Jill Downey and Jamie Macken tell John McGee about Livewire’s success to date and their ambitions for the business.

PLUS:

Whether we like it or not, video is here to stay and TV, contrary to popular opinion, is far from dead, writes Graham Stewart.

How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions.

The final Irish Times IMJ #Breakfast Bytes of 2016 had a distinct Christmas feel to it. Apart from mince pies and crackers that were there for guests, the theme of the morning’s proceedings focused on Christmas and had as its theme “Christmas Traditions: Can you Sell Experience Online” Three keynote speakers – Paul Farrell VP Virgin Media, Suzanne Quinn, Head of Customer Marketing at Tesco and Claire Hyland, Director of Insights, The Youth Lab, Thinkhouse – were on hand to share their views.

If you would like to subscribe to IMJ, you can contact Carl Flynn on 01-6611660 or email subscriptions@irishmarketingjournal.ie