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ŠKODA Ireland – Boys and Girls


The lowdown:

ŠKODA cars might not be made here in Ireland, but they seem perfectly designed with Ireland in mind. From build quality that can handle the worst of our roads, to clever features like an umbrella that’s stored in the doors of the Superb, perfect for our weather.

We created ŠKODA’s first Irish TV ad, as an antidote to the international copy that most car brands run. Gone are the shots silver cars gliding down South African mountain roads at dawn. Gone too are the handsome couples sharing a smug moment as they head out on a date. Instead the ad focuses on real moments of Irish motoring, the rain, the traffic, the rows, the cows and the clampers. We focus on Irish motoring reality to show that ŠKODA’s might not be made here, but they are made for Ireland.

The ad was shot by Richie Smyth over two days in Dublin and Wicklow and was produced by Pull the Trigger Productions.


Client / Advertiser – ŠKODA Ireland
Creative Agency – Boys and Girls
Executive Creative Director – Rory Hamilton
Creative Director – Laurence O’Byrne
Copywriter – Kris Clarkin
Business Director – Sarah Sherry
Account Manager – Sorcha Brady
Agency Producers – Derek Doyle & Sarah Chadwick
Production Company – Pull The Trigger
Director – Richie Smyth
Executive Producer – Maxine Brady
Producer – Glen Collins
Post Production – Screen Scene
Sound Design – Factory Studios
Sound Mix – Mutiny