Ipsos MRBI picked up the coveted Grand Prix at the annual Research Excellence Awards which were held as part of the Marketing Society’s annual Christmas lunch.
Including the Grand Prix, Ipsos MRBI picked up three awards while B&A won two awards. The Grand Prix was awarded for its “Gone in 48 Minutes” research project for the Irish Times.
According to Claire Mc Ferran, chair of the Marketing Society and Innovation Director for Kellogg Europe: “We are delighted with the continued success of these Awards, attracting over 50 entries this year including strong competition in our new category of customer experience research. There is no doubt that research has a significant role to play in planning, developing and evaluating marketing campaigns and business strategies for all types of organisations and its important to recognise this. Congratulations and well done to all of the winners and thank you to our esteemed judging panel chaired by Professor Damien McLoughlin.”
The Marketing Society Research Excellence Awards are Ireland’s foremost showcase for the transformational impact that research can have on marketing strategies and delivering best in class customer experience. With over 50 entries received this year, it demonstrates the health of the sector and the continued importance of insight driven marketing.
A full list of all the winner is below:
Advertising Research, Sponsored by Wide Eye Media
IPSOS MRBI
Premier Lotteries Ireland
160 Million Ways to Kill Your Granny
Excellence in Qualitative Research, Sponsored by DMG Media
Behaviour & Attitudes
RTÉ
Finding the Sweet Spot
Brand Development & Strategy, Sponsored by The Journal.ie
Spark Market Research
Today FM
Brand New Today – Creating Radio Relevance
Innovation Research Approach, Sponsored by Exterion Media
Behaviour & Attitudes
RTÉ
Finding the Sweet Spot
Excellence in Data Analytics, Sponsored by Research Now
Experian Ireland
Eir
Unravelling the Segmentation Conundrum
Public Policy & Social Research, Sponsored by IMJ
IPSOS MRBI
The Irish Times
Gone in 48 Minutes
Excellence in Customer Experience Research, Sponsored by The Sunday Business Post
W5
Gas Networks Ireland
CX Measurement Programme
Grand Prix, Sponsored by Livewire
IPSOS MRBI
The Irish Times
Gone in 48 Minutes
