Home News Global Fashion Brand Missguided Appoints Thinkhouse as Strategy Partner

Global Fashion Brand Missguided Appoints Thinkhouse as Strategy Partner

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Jane McDaid, the founder of Thinkhouse, the youth marketing agency

The global fashion brand Missguided has appointed the Dublin-headquartered agency Thinkhouse to manage its Christmas campaign.

The campaign is being managed by Thinkhouse’s UK office, based in Shoreditch.  According to Jane McDaid, founder of Thinkhouse: “We’re incredibly proud to be working with Missguided on its next, super-exciting campaign. The brand continues to innovate and push boundaries – the kind of brands we work best with. Our team really understands its global audience, and we are delighted to help them amplify their, already incredible, work.”

Dane Stanley, head of performance marketing and CRM, Missguided, adds: “We’re looking to do something really different and give the Missguided brand even more standout in an incredibly crowded marketplace. The Thinkhouse team immediately ‘got it’, understood what we were trying to achieve, but, more importantly, gave us a fresh perspective on how to connect with our customers.”