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Havas Created Ad Campaign Highlights Plight of the Homeless

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The Peter McVerry Trust has launched a TV campaign to highlight the growing problem of homelessness in Ireland.

Created by Havas Worldwide in Dublin, the campaign drew in the support from a host of influential names in the Irish creative industry including directors Lenny Abrahamson and Kieron J. Walsh to name just a few.

According to Havas, the whole idea of the ad came from the Cannes Young Lions competition earlier this year, where two young Irish creatives came up with the script for the ad. This won them a place as Irish representatives at the Cannes Lions Festival of Creativity this Summer. Now, for the first time ever, an Irish submission to the Cannes Young Lions competition has been made into an actual ad and will raise awareness for Peter McVerry Trust.

Credits:

Agency: Havas Worldwide Dublin
Advertiser: Peter McVerry Trust
Client Executives: Francis Doherty
Title: These Little Things
Activity: Cinema Commercial
Agency Planner:: Ronán Jennings
Creative Director: Peter O’Dwyer
Copywriter: Laura Halpin
Production Company: Pull The Trigger
Producer: Max Brady
Director: Lenny Abrahamson / Kieron J Walsh
Media: Sarah Clohessy, Wide Eye Media
Post Production: Screen Scene

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