The Lowdown:
Bonfire have developed a new campaign to promote the proven effectiveness of press advertising.
Stage one of the journey was Ireland’s first large scale personalised teaser press campaign inviting media professionals to a website called: www.AnExcitingJourneyAwaits.com
For the first week of the campaign, which caused a considerable social media stir, the website itself was also a teaser with a countdown clock.
The campaign was then revealed to be by INM and made the point that 10% of all landing page visits are actually delivered by print advertising. The next stage of the journey is an exclusive event at which two attendees will win a trip to the Cannes Lions Festival in 2017.
Credits:
Advertiser: Independent News & Media
Agency: Bonfire
Creative: Sean Hynes, Joe O’Keeffe, Lee Byrne & Lee Richardson
Strategy: Ian Doherty
Account Director: Stephanie Coates
Marketing Team: Geoff Lyons, Maria Flood, Marian Slevin
