The Irish adtech start-up Chameleon has said that it has achieved a significant milestone in its development by generating more than 120 billion impressions for clients using its proprietary native advertising software within its first year of operations.
Founded by Carlo Petito, Roy Bellingan and Ruben Amoruso, the fast-growing start-up is headquartered in Dublin and offers media companies a native advertising SaaS platform and Ad Server to allow them to directly sell, deliver and manage their own native ad formats and campaigns.
Chameleon also helps publishers maximise revenues across all devices and formats and advertisers to improve their ROI and engagement levels through video, desktop and mobile native ad formats. A Real Time Bidding platform also connects publishers and advertisers within a native advertising exchange and tits non-intrusive whitelisted solution enables the bypassing of ad-blockers, helping clients monetize 100% of their traffic.
“Reaching 120 billion impressions served was our first key milestone as a company which we smashed much earlier than expected,” says co-founder and CEO of Chameleon, Carlo Petito.
“As we continue to add household name brands among our growing client list we’re expecting a very interesting end of year as businesses continue to strive to find trustworthy and high performing native advertising partners who are also able to tackle issues surrounding ad blocking, an area which Chameleon truly excels.”
