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Credits:

Client: Registered Gas Installers of Ireland
Agency: Rothco
Agency Producer: Stevi Russell
Art Director: Ciara Rapple/Stephen Rogers
Copywriter: Frances O’Rourke
Finished Art: Gerry Cole
Senior Account Manager: Annie Tidy
Strategy: Patrick Ronaldson/Brona Kilkelly
Photography: Kevin Griffin
Director/Photographer: David Kerr
Photography Retoucher: Happy Finish
Music: Daniel O’Donnell
Post Production: Screenscene
Producer: Jonny Speers
Post Production Supervisor: Peter Greene
Editor: Jake Walshe
Sound: Mutiny

The Lowdown:

Daniel O’Donnell Superfan Rejects Hero in New Rothco Campaign for RGII

Registered Gas Installers of Ireland and Rothco show you can’t trust anyone with boiler safety, ‘Even if it’s Daniel’.

In their first campaign in six years, Registered Gas Installers of Ireland (RGII) partnered with independent creative agency, Rothco, to help them tackle the less-than-sexy task of boiler and gas safety.

The charmingly funny new campaign, ‘Even If It’s Daniel’, is directed by David Kerr, of Mitchell & Web and Inside No. 9 fame, and produced by Speers films.  The spot sees a delighted superfan finally welcome hero, Daniel O’Donnell, into her rather fan-tastically decked living room.  However, her excitement soon flickers out as Daniel innocently asks if she’d like him to check her problematic boiler.

The campaign launches on Monday 3rd October with the TVC and will also run in print and on radio and digital. The work is a follow up to Gas Network Ireland’s successful Tommy McAnairey campaign in 2015, which aimed to raise awareness of carbon monoxide poisoning.