Electric Media has taken on the advertising sales for Opsh.com, its first ever content-only publisher.
Since 2014, Opsh.com has focused on creating an online fashion marketplace for millennials, with content at the heart of the user experience. For advertisers, the platform focuses on branded content, directing marketing, social media and events to bring brands to life.
Opsh was founded two years ago, by the McGinn sisters in Kildare and has become a single destination marketplace for women to shop online.
According to Megan O’ Riordan, Head of Sales & Innovation at Electric Media, “we are very excited to partner with Opsh.com, our first ever publisher with no banner ads for sale on-site, but only native content, competitions, permission emails and events. With no display ads, we will work harder than ever to create engaging and authentic ‘connection moments’ for brands on the site.“
Jennie McGinn, CEO of Opsh adds, “we are delighted to be partnering with Electric Media as their first content-only publisher. The Opsh audience is growing rapidly and we thought it would be the perfect time to partner. The Opsh audience is unlike many other audiences in the industry – she is devoted to the brand, the ethos and she is on Opsh with her credit card out, ready to spend. We think this is a truly exciting opportunity for both ourselves and our future advertisers.”