Home News Creative Boys and Girls Launch New €2m Campaign for Energia

Boys and Girls Launch New €2m Campaign for Energia


bgenergiatheclevernesstestcampaignimage-30Boys and Girls has launched a new €2m multi-channel campaign for the energy brand, Energia.

Themed around the central idea of “Clever people choose Energia” it’s the latest offering from the agency which has been working with Energia since 2010.

“We created a world in which the central idea is one of role reversal, where we have guinea pig scientists performing cleverness tests on human subjects – coming to the conclusion that only clever people choose Energia. This world was brilliantly brought to life by director Oskar Bård. It’s a simple idea, executed in a humorous way that works across TV, OOH and radio,” says John Kilkenny, creative director with the agency.

Energia’s overall campaign spend in the October to December 2016 period will be in the region of €2m.

According to Geoff Codd, head of marketing, Energia, “Energia’s unbeatable home energy offers have proven hugely popular, and we have been able to maintain a position where we offer the cheapest electricity and gas prices for all customers. We’re hugely excited to offer the best dual fuel bundle on the market and move to a positioning where we offer savings and more for all our customers – showing that clever people really should choose Energia.”