Creative Director: Brendan O’Flaherty
Art Director: Meagan Hyland
Account Director: Elaine Knowles
Photographer: Brendan Duffy
Retoucher: Leandro Peres
‘Life’s better when you sort the small things’.
We approached this idea from two angles, Enforcement and Compliance. For Enforcement we needed to get across the consequences of not paying but keeping the tone light.
So we portrayed exaggerated and humorous scenarios that could be avoided by paying your toll on time.
And for Compliance we highlighted how when you sort the small things you have more time to enjoy yourself.