After nearly a year in development, McCannBlue has launched a new website for the Irish food giant Kerry.
The Dublin-based agency, which is part of the AV Browne Group, successfully pitched against a number of international network agencies for the business during the Summer of 2015.
Since July 2015 the agency has worked with internal Kerry stakeholders and user teams throughout the world, to develop the design and content for kerry.com. A site that is now centred on user needs, business priorities and global best practice as Kerry seek to bring their brand to life, and bring their aim of making the world of food and beverage better for everyone, a step closer. McCannBlue worked alongside Kerry to create industry leading, rich and engaging content, derived from Kerry’s proprietary insights and expertise, exclusively for the new website.
“We are delighted to launch kerry.com after nearly a year in development. Our strategic brand and digital knowledge combined with a similar can-do attitude to our clients’ at Kerry, has meant we have developed a deep understanding and strong relationship and we look forward to growing this further,” says Stephen Conway of McCannBlue.
McCannBlue have worked as an extension of our marketing and ICT teams on this project, globally. Their creativity, technical expertise, commitment and their drive for excellence has been second to none and together we have achieved a global site that reflects our ethos of ‘Leading to Better’ and that we are all hugely proud of,” adds Andy Royston, chief marketing officer with Kerry.
McCannBlue has also developed and interactive customer engagement, touchscreen experiences for Kerry at its Global Technology and Innovation Centre at Kerry’s EMEA HQ in Naas.
Earlier this week, Kerry announced that it made net profits of €222m on revenues of €3bn for the first six months of the year.