The Lowdown
Beck’s had a great creative progressive history. Think back to the days of the iconic Damien Hirst bottle designs and how Beck’s have been “turning beer into art since 1874”. However, the younger creative generation of today don’t know this history and many do not have any connection to Beck’s. So we crafted an always-on island of Ireland campaign called Be Kreativ for Beck’s.
Every creative needs an audience. Be Kreativ aims to give up and coming creatives a platform – in the form of a website, owned social channels and media placements – to showcase their talents across Ireland throughout the year. We’ll commission some. We’ll help others. But we’ll be heroing them all, all the creatives. They may be a musician, painter, writer, sculptor, fashion designer, publisher, coder or beyond. All they have to do is #BeKreativ and we’ll showcase their work.
To find out more check out the Becks’s BeKreativ campaign at BeKreativ.ie
Credits
Agency: McCannBlue
Advertiser: Becks – C&C Group
Title: Be Kreativ
Creative Directors: Graham Stewart & Matt Pinder
Director Social Media & Content: Andrew Murray
Media Director: Aaron Ward
Art Director: Chris Gore
Account Director: Karen McMenamy
Account Manager: Amy Satelle
Account Executives: Karen Fallon & Laura Madill
