Home Cannes Updates #CoreCannes Daily Update: Day 4

#CoreCannes Daily Update: Day 4

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As the Cannes Lions Festival enters its last few days, the latest daily update comes from Alan Cox, CEO of Core Media who talks about artificial intelligence and virtual reality, two key topics that loomed large on the agenda in Cannes this week.

In today’s video update, Cox talks about why the marketing communications industry needs to start embracing artificial intelligence and virtual reality right now rather than further down the road when they become fully integrated into business processes and applications. The industry needs to embrace and trust uncertainty, he says.