Home Campaigns Club Zero & Paul McGrath: #ZEROCOMPROMISE – Chemistry

    Club Zero & Paul McGrath: #ZEROCOMPROMISE – Chemistry

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    The Lowdown:

    Irish football fans are in the news for their exemplary behaviour: there no other fans like them in the world. Club Orange Zero pays homage to the “no-holds barred” commitment of the Irish Fans in its latest campaign which features Paul McGrath. The theme is about how the Irish football fan must commit 100% and make Zero Compromises to be the best. And who better to in-still the “Zero Compromise” attitude than  Paul McGrath?: McGrath didn’t back out of any challenge, battled through any injury, and always – always – had fuel left in the tank. His mission is to let the fans know that the only thing that’s acceptable is everything. Never let something stand in your way of watching the big games. Never stop singing. And never – ever – let another nation lay claim to our crown as the best fans in the world. ‘Zero compromises’ is his mantra to any fan out there. Paul McGrath has teamed up with Club Zero  with a novel 90’s inspired music video that coaches fans in how to make Zero Compromises. With over 200,000 views; a reach of nearly half a million on facebook, and over 250,000 impressions on Twitter,  Club’s “Zero Compromise” has clearly hit the spot.

    Credits:

    Agency: Chemistry
    Advertiser: Club Zero
    Creative Director: Mike Garner
    Copywriter: Rob Maguire
    Art Director: Fabiano Dalmácio
    Account Manager: Mags O’Reilly
    Production Company: Tiny Ark
    Director: Joseph Von Meding
    Music: PNAAAAARRRRRFRRRRFFF