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Irish Greyhound Board – Summer Campaign

The Irish Greyhound Board are once again inviting guests to join them for a night of hospitality, food and entertainment this summer. We launched the IGB Summer Campaign encouraging group parties to “Unleash the Good Times” at the dogs. The ads feature two voiceovers taking their frustrations out on their rivals, the office hotshot “Vicky” and the notorious teammate “Trevor” before resolving to book a group night at the dogs before their nemesis beats them to it.

Two forty second radio ads were produced, with two accompanying illustrations of Vicky and Trevor to run on social channels, promoting the group packages for race meetings at greyhound stadiums nationwide.

Credits:

Agency: Atomic Sport
Advertiser: Irish Greyhound Board
Campaign: IGB Summer Campaign
Creative Director: Greg Mutton
Copywriter: Jack Walsh
Account Director: Patrick Murphy
Account Manager: Trevor Cloak