Credits:
Agency: Publicis Dublin
Client: Vhi Healthcare
Creative Director: Carol Lambert
Art Director: Carol Lambert
Writer: Ronan Nulty
Producer: Niamh Skelly
Account Director: Rebecca Clarke
Client Service Director: Geraldine Jones
Head of Strategic Planning: Rory O’Rourke
Client: Marie Collier
Client: Adam Bacon
Production Company: Piranha Bar
Director: Gavin Kelly
Production Producer: Emily Brady
Sound: Mutiny
Music: Echolab
The lowdown:
Publicis Dublin launch Vhi LIFE, the brands first entry into the life insurance market. ‘Bobby the Goldfish’ is a charming animated spot that shows the awkward moment a parent goes through when faced with a difficult life question. The scenario prompts the viewer to prepare for looking after loved ones by calling Vhi LIFE.
Publicis Dublin creatives Carol Lambert and Ronan Nulty worked alongside animators at Piranha Bar. The integrated campaign includes film, OOH, digital formats, radio, DM and promotional activity to guide the new Vhi LIFE product through a complete customer journey experience.
