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IPG Mediabrands strengthens senior management team

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Fiona Fagan & Viv Maher

The Interpublic-owned IPG Mediabrands Ireland has made a number of senior appointments in its Dublin office.

Viv Maher, the former head of digital for The Irish Times, has been appointed as director of digital. She has over 12 years of media strategy and sales experience across print, sponsorship, events, digital and technology and holds an MA in Digital Technologies as well as a degree in digital media and film studies. She is also former board member of IAB Ireland.

“I’m delighted to be joining a strong and fantastic team at IPG Mediabrands, Ireland. I look forward to being a part of their growing success and working with their great brands. The Digital advertising market is fast paced and ever changing and I hope to help shape the growth and future of digital advertising for all of IPG Mediabrands clients in the Irish market,” she says.

Meanwhile, Fiona Fagan joins the agency as Head of trading and broadcast.  With over 12 years of media agency experience, she was previously head of AV at Vizeum and TV manager at Core Media.

“I am extremely excited to join IPG Mediabrands.  The reputation of the people within the agency and recent account wins, signal a very progressive period for the company.  I plan on helping drive this momentum and deliver best-in-class trading prices and processes for all of our clients,” she says.