Home Events Media Awards 2016: The Winners List

Media Awards 2016: The Winners List

SHARE

Media Hero Noel Curran RTE

RTÉ Director General Noel Curran

The Irish media industry was out in force at the annual Media Awards in the DoubleTree by Hilton Hotel last night, March 31st.

With a record number of entries to the Awards this year, a total of 910 people, representing media agencies, media owners and clients, packed the ballroom of the hotel.

With 22 categories, the big winner on the night was Starcom which walked away with five Gold awards, including the Grand Prix and the Rising Star Award which this year went to Colum O’Hara. Starcom won the hotly contested Grand Prix for its work with the Heineken-owned Orchard Thieves cider.

Starcom’s sister agency, Mediaworks also picked up five Gold, two Silver and a Bronze awards. Four of the Gold awards were for campaigns on behalf of the discounter Lidl while the other Gold was for work with KBC Bank.

Other media agencies that picked up Gold awards on the night included Vizeum and PHD, both of which won two apiece while Havas Media also picked up a Gold award for Hyundai.

Media owners that fared well on the night included the Irish Times, Journal Media, TV3 and Maximum Media, all of which picked Gold awards while the Sunday Business Post won Media Brand of the Year.

The Media Agency of the Year (ROI) went to Carat while Genesis in Belfast won the Northern Ireland Agency of the Year.

Elsewhere, Core Media won the Agency Network of the Year Award while Sales Team of the Year went to Media Central.

The 2016 Media Hero Award was won by Noel Curran (above), the outgoing director general of RTÉ for his services to the Irish media industry. Curran is due to step down from the job over the coming months.

A full list of all the winners, including the Silver and Bronze winners is detailed below.

This year’s Media Awards were kindly sponsored by RTÉ Media Sales, DMG Media, Dublin Airport, Maximum Media, Wide Eye Media and the Sunday Business Post.

Media Awards 2016: The Winners

Best Use of Media [ROI or NI] Medium / Large

GOLD: Mediaworks/KBC/ The Bank of You

SILVER: Starcom/ Heineken/ Heineken Rugby World Cup- It’s Your Call

BRONZE: Mediaworks/Lidl/Marketing With Emotion

Best Use of Media [ROI or NI] Niche

GOLD: Mediaworks/ Lidl/ Lingerie Worth Showing Off

SILVER: Carat Ireland/ Gas Networks Ireland/ Carbon Monoxide Awareness Week 2016

SILVER: MEC Global/ Vodafone/ #4G Live – Kodaline

Best Use of Interactive / Digital Media

GOLD: Mediaworks/ Lidl/ Marketing with Emotion

SILVER: Starcom/ Heineken/ Orchard Thieves

BRONZE: Carat Ireland/ Guinness/ Guinness Rugby World Cup

Best Use of Sponsorship / Product Placement

GOLD: PHD/ Mondelez – The Natural Confectionery Company/ Launching Jelly-phants!

SILVER: Starcom/ AIB/ GAA- Backing Club and County

BRONZE: MEC Global/ Visa/ Don’t Miss a Beat!

Best Sales Initiative [ROI or NI]

GOLD: TV3 Group/ 3Digital/ 3player Live Streaming – Dynamic Ad Insertion

SILVER: Starcom/ Heineken/ Heineken Media Immersion Planning Process

BRONZE: Core Media / UTV Radio Solutions/ Core Media / UTV Radio Solutions/Solus Access – A Premium Sales Initiative

Best Research Initiative

GOLD: Journal Media/Mediaworks/ Lidl/ Retail Online Native Advertising Case Study

SILVER: Exterion Media/ Exterion Media/ Ireland on the Move: The Journey Starts Here

BRONZE: Kinetic & GroupM/ Convenience is King – Convenience Shoppers’ Interactions with Out of Home

Best Use of Data / Analytics

GOLD: Vizeum Ireland/ RTÉ GAAGO/ GAAGO

SILVER: MediaVest/ 48/ How Data Rules Our Business

BRONZE: DMG Media Ireland / EVOKE.ie/ EVOKE.ie Analytics

Best Use of Search

GOLD: Havas Media/ Hyundai/ Change Is Good

SILVER: Mediaworks/ Trocaire/ 7,058 More Chickens Year On Year

BRONZE: MediaVest/ Aviva/ Owning Search During the Busiest Health Insurance Month Ever!

Best Collaboration between Agency and Media Owner: Broadcast

GOLD: Vizeum Ireland & Media Central/ Tayto Park/ Tayto Park – The Cú Chulainn Coaster Launch

SILVER: PHD & 2FM/ Mondelez – Cadbury/ Cadbury ‘Cadvent Countdown

BRONZE: Starcom & TV3/ Heineken/ Heineken and TV3 Rugby World Cup- It’s your Call, Sin Bin

BRONZE: Starcom & CommunicorpOne/ Heineken/ It’s Your Call, Off the Ball

Best Collaboration between Agency and Media Owner: Print

GOLD: PHD & The Irish Times/ Kenco Coffee/ Coffee vs. Gangs

Best Collaboration between Agency and Media Owner: OOH

GOLD: Kinetic & Starcom/ Heineken Ireland – Orchard Thieves/ #BeBold on OOH

SILVER: PHD, Exterion Media & Eclipse Media/ Mondelez – Creme Egg/ Creme Egg Flirt Board

BRONZE: PHD / PML & Exterion/ Permanent TSB/ Disrupting the Mortgages Market

Best Collaboration between Agency and Media Owner: Digital

GOLD: Mediaworks & Maximum Media/ Lidl/ Lingerie Worth Showing Off

SILVER: Starcom & Maximum Media/ AIB/ GAA backing Club and County- #TheToughest Partnership

BRONZE: MediaVest & Journal.ie/ Electric Ireland/ Electric Ireland Journal.ie Personalised Newsfeed

Best Collaboration between Agency and Media Owner: Multi Media

GOLD: Starcom & TV3/ Heineken/ Heineken Rugby World Cup- It’s Your Call

SILVER: Mediaworks & LovinDublin/ McDonald’s/ McMór – The Best of Ireland In A Bun

SILVER:The Irish Times & PHD/ Kenco/ Mondelez / Kenco – Coffee vs Gangs

Best Regional Media Initiative

GOLD: Carat Ireland/ Harp/ Harp in Culture 2015

SILVER: Dublin’s 98FM/ Dublin’s 98FM/ 98FM’s Best of Dublin Awards

BRONZE: Dublin Airport/ Dublin Airport Regional Campaign

Creative Direction / Execution by Media Owner

GOLD: Media Central/ Heineken/ Heineken Sound Atlas

SILVER: Media Central/AIB/ AIB Spark

BRONZE: Media Central/ Tayto Park/ Tayto Park

Creativity in Media

GOLD: Starcom/ Heineken/ Orchard Thieves

SILVER: Carat Ireland/ Guinness/ Guinness Rugby World Cup

BRONZE: Radical/ Aer Lingus/ Aer Lingus: Bringing People Home for Christmas since 1936.

Rising Star

GOLD: Colum O’Hara/Starcom

SILVER: Lorcán Hanlon/ Sunday Business Post

BRONZE: Aoife Hudson/ Kinetic

Media Brand of the Year

Gold: Sunday Business Post

SILVER: The Irish Farmers Journal

BRONZE: Exterion Media

Sales Team of the Year

GOLD: Media Central

SILVER: INM Sales

BRONZE: Clear Channel

Media Agency of the Year (ROI)

Carat

Media Agency of the Year (NI)

Genesis

Media Hero Award 2016

Noel Curran, Director General, RTÉ

Agency Network of the Year

Core Media

Grand Prix

Starcom/Heineken Ireland/Orchard Thieves