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    Athletes Swap Worlds in The Toughest Trade for Rothco and AIB’s New Branded Content Campaign

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    The Lowdown:

    Rothco and Allied Irish Bank (AIB) release two-part documentary ‘The Toughest Trade’ to highlight the professional standard of the amateur players in the AIB GAA Club Championships.

    AIB first partnered with creative agency Rothco in 2015 to produce a one-off TV documentary highlighting the hard work and dedication that amateur GAA players put into the AIB GAA Club Championships. The campaign saw a professional baseball player swap with an amateur hurler, while a professional footballer player traded teams with a Gaelic footballer.

    Each episode of The Toughest Trade will air on Irish television channel RTÉ2 on Tues 8th March 2016 and Tues 15th March 2016 at 9.55pm.

    Credits:

    Client: AIB
    Agency: Rothco
    Agency Producer: Laura Ellis, Jessica Derby
    Art Director: Rob Murray, Liam Frawley
    Business Director: Jimi McGrath
    Account Director: Aedamair Cassidy
    Account Manager: Hazel Irwin
    Production Company: Motive Television
    Director:  Bob O’Brien/ Pat Comer
    Producer: Ciaran O’Hara/Jamie Dalton/Anne McLoughlin
    Post Production: Piranha Bar