A Who’s Who of the Irish commercial radio and advertising industry turned up for the annual Love Radio Awards which were held in the Mansion House last week.
A total of 330 guests showed up to see MC for the night, Deirdre O’Kane, preside over the awards which are now the highlight of the commercial radio sector in Ireland.
Creative agencies that walked away with Gold awards on the night included Irish International, Atomic, Publicis Dublin, Chemistry and Boys and Girls. Media agencies who scored big on the night include Carat, which bagged two golds and OMD.
The Radio Ad of the Year went to Dublin studio Raygun for its ISPCC ChildLine Radio while Irish International picked up the Creative Agency of the Year Award.
This year’s Creative Radio Organisation award, meanwhile, went to Media Central which also picked up the Sales Team of the Year (National) while iRadio picked up the Sales Team of the Year (Regional) award.
A new category in this year’s Awards – Client of the Year: The Radio Lover – saw UTV Radio Solutions and CityJet take the top accolade.
Elsewhere the award for the Best Collaboration Between Radio Station & Agency saw RTÉ and PR firm, The Reputations Agency win the gold for its innovative promotion of the Wild Atlantic Way.
This year’s Louise Jesson Award to an individual who has made a measurable contribution to the commercial radio industry in Ireland saw radio entrepreneur Des Whelan of WLR FM pick up the award.
The partners to this year’s Awards were RTÉ Media Sales – Radio, UTV Radio Solutions, CommunicorpOne, Media Central, Classic Hits 4FM and Number Four Windmill Lane.
A full list of all the winners is detailed below. A gallery of photos from the night is also available to browse on www.loveradioawards.ie
LOVE RADIO AWARDS WINNERS 2016
Collaboration Between Radio Station & Agency
GOLD – RTÉ Radio / Reputations Agency – Wild Atlantic Way
SILVER – Carat Ireland / Media Central – Budweiser Dream Job
BRONZE – Media Central / 98FM / GroupM – 98FM’s Naked Breakfast
Most Effective Radio Campaign
GOLD – Carat Ireland / IRS+ – #LittleThings
SILVER – OMD – Loans for Little Problems
Best Integrated Radio Campaign
GOLD – Carat Ireland – Carbon Monoxide Awareness Week
SILVER – Carat Ireland – #LittleThings
BRONZE – Irish International BBDO – EBS: Anytime
Client of the Year – The Radio Lover
GOLD – UTV Radio Solutions – CityJet – The Radio Lover
BRONZE – UTV Radio Solutions – Harvey Norman – The Radio Lover
BRONZE – WLRFM – The Boys at Morrisses
Best Station Promotion
GOLD – Corks 96FM – Corks 96FM – All about Cork
SILVER – Today FM – Whole Lotta Live
BRONZE – Corks 96FM – Corks 96FM – Giving for Living Radiothon
Radio Sales Team of the Year – National
GOLD – Media Central
Radio Sales Team – Regional / Local
GOLD – iRadio
Best Commercial Radio Promotion
GOLD – Carat Ireland / Media Central – HSE Think Contraception
SILVER – Media Central / Vizeum – Tayto Park Cú Chulainn Coaster
BRONZE – RTÉ Radio / Reputations Agency – Wild Atlantic Way
Best Station Produced Spot – Local
GOLD – Midlands 103 – House Movers
BRONZE – Midlands 103 – Mrs. Bucket Wants a Skoda
BRONZE – RTÉ SoundLab – Rationel Windows Art Gallery
Best Station Produced Spot – Regional / Main City
GOLD – iRadio – Something for the Boys
BRONZE – Corks 96FM – Cork Simon – Warm Hands
Best Production Studio of the Year – In House & Out
GOLD – Today FM – Digges Lane Productions
SILVER – Number 4 Windmill Lane Pictures
BRONZE – Mutiny Studios
Best Campaign
GOLD – Atomic – Cornetto Choir
SILVER – Chemistry – Lidl Valentines
SILVER – LMFM Radio – The Hoey’s Calls
Best Radio Sponsorship
GOLD – OMD – The Eason Book Club with Pat Kenny
SILVER – UTV Radio Solutions – CityJet: The Real Capital Breakfast Sponsorships
BRONZE – Limetree Advertising / RTÉ Radio 1 – Pamela Scott & Sunday with Miriam O’Callaghan
Best Entertainment
GOLD – Atomic – Arthouse
SILVER – Publicis Dublin – Feel It: HRI
BRONZE – Atomic – BlockBuster
Best Retail
GOLD – Irish International BBDO – Eason’s: Killers
SILVER – Boys and Girls Every Bag Tells a Story – Friends
SILVER – The Social House – The Gimp
Best Motor Trade
GOLD – Midlands 103 – Annette Doesn’t Own a Car
SILVER – Classic Hits 4FM – Quality
Best Food / Drink / FMCG
GOLD – Boys and Girls – Hunger Sauce – Side Effects
SILVER – Irish International BBDO – Carlsberg: Football Results
BRONZE – Atomic – Cornetto Choir Valkyries
Best Business to Business / Financial
GOLD – Publicis Dublin – Paper Tax: No Nonsense
SILVER – Irish International BBDO – EBS: Evening Life Drawing
SILVER – Irish International BBDO – SBCI: Sheena
Best Media
GOLD – Chemistry – Anti-Depressants
SILVER – Chemistry – Examiner Dementia
BRONZE – Publicis Dublin – “An Bronntanas”: TG4
Best Government or Public Sector
GOLD – RAYGUN – ISPCC Childline Radio
SILVER – Irish International BBDO – HSA: Because
BRONZE – Irish International – BBDO Simon Community: Christmas
The Louise Jesson Radio Star Awards
GOLD – Des Whelan – WLRFM
Creative Agency of the Year
GOLD – Irish International BBDO
Creative Radio Organisation of the Year
GOLD – Media Central
Radio Ad of the Year
GOLD – RAYGUN – ISPCC Childline Radio
